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Association Meeting – Create Your Value Proposition Statement and Gain More Clients!

A value proposition is a statement that answers the ‘why’ someone should do business with your accounting firm.  It should convince a potential customer why your service or product is better and of more value to them than your competitor.

Your value proposition should be clear, compelling, and differentiating.

Maureen’s interactive presentation will help you to understand how to create your value proposition and how to use it in your accounting firm. 

Participants will learn:

  • Why a value proposition is important for your business
  • What are the elements of a value proposition?
  • Four value proposition approaches for CPA Firms
  • Checklist to use a value proposition in your business

MAUREEN MCKINNON

Maureen is an accomplished and experienced entrepreneur, public speaker and author with more than 25 years in the service industry.  She has a diverse professional career spanning business consulting, executive coaching, recruitment, training, insurance and real estate. 

She is the consummate professional.  Her experience, wealth of knowledge, and business “savvy” are clear in the first few minutes of meeting her.  As a business consultant she has been coaching entrepreneurs to launch and grow their businesses.

She has a Master of Science in Management, Master of Science in Financial Services, is a certified Business Coach and Executive Coach.

Click here to register for this meeting

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